The Club at INSIGHT was a thoughtfully curated destination for VIP attendees.

We maximized our footprint by aligning four meeting zones to corporate strategy, accommodating over 35 meeting spaces, including "The Luxe". This was a premium soft seating area that served fresh pressed juices in the morning and champagne toasts 🥂 in the afternoon.

For nominated VIPs, we offered a giveaway suite experience inside "The Boutique", which stocked custom-made items from three tiers of merchandise. Including, branded sugarfina bento boxes and burlap tote bags, which were my personal favorites. 😌

Not to mention, our executive lounge with elevated F&B was accented with color-coordinated floral arrangements inside a relaxing, ad-hoc environment for 1:1s, remote meetings, and charge-up stations.

At the evening reception, Celebrate it!, we managed the check-in and corporate hospitality party at Zouk Nightclub at Resorts World Las Vegas for all SVPs+ for executive transportation, beverage, and VIP service areas.

For this event, we implemented a propensity-driven meeting model for worldwide sales leaders to empower client executives and sales specialists, resulting in an increase in propensity dashboard use cases and a streamlined meeting booking process.

The event generated over 500 executive engagements with top accounts, customer keynote speakers, board members, and C-Staff leaders.