Editorial Feature: Studio Sixtysix

As a part of our brand strategy to differentiate and elevate Anderson Tuftex’s reach, we published a creative product launch spread in collaboration with Studio Sixtysix in their 08 issue, entitled Routine Remedy.

The abstract totem style of photography pushed the envelope for out-of-the-box inspiration for resi-com designers and architects to reflect upon deconstructed moments where flooring is the foundation of everyday life. Through this creative partnership, we accomplished brand awareness goals to differentiate from our competitors.

Deep cleaning, reading, hitting the farmers’ market, or running those other errands, a good weekend routine provides a much-needed reset.

With the theme REAWAKEN, Anderson Tuftex presents moments to recharge, creating space to reinvigorate and refocus before heading onward to tomorrow. “Transformation is what we do each and every day, taking carpet design from its most basic fiber form to the final result, beautiful product styling,” says Lisa Lux, director of R&D at Tuftex. Starting from the very foundation, Studio Sixtysix and Anderson Tuftex step into the Routine Remedy—a fix for the everyday as much as a recurring salve—that is a lazy Sunday morning.