What is happening on Worth Avenue?

There is a jewelry phenomenon underway. This luxury shopping street has an old-world, cinematic quality that far surpasses other stateside shopping destinations. From the architecture, to the vias; the way you can turn a corner in Palm Beach and suddenly feel like you’re somewhere in Europe.

As a newer storefront, I am noticing that clients are leaning into brand provenance, stone education, and have a true passion for design history. There’s a density of serious jewelry houses renovating and opening in the coming months. From heritage brands, to independent designers, it feels like the avenue is collectively building something spectacular.

Within that landscape, David Yurman has introduced a salon that reflects this evolution. The new second story features pieces from the men’s vault alongside high jewelry collections and the design of the space is breathtaking.